Ansoff Matrix - Learn Everything About Ansoff Matrix Models - Market penetration product development
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The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. It is named after Russian American Igor Ansoff, an applied mathematician and business. The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by Market Development: Its strategy focuses on entering a new market using In a market penetration strategy, the firm uses its products in the existing market.