How to sell manual work?
It's great when an handicraft hobby is not onlygives the joy of creativity, but also brings income. And what is needed for this? You need to learn how to sell the fruits of your labor. It would seem that there is nothing complicated in this, because handmade products are in trend today and there is demand for them. But how to find your buyer? How to sell manual work? What should be done? We'll talk about this with you.
There are two ways to find buyers: real and virtual space. And, surprisingly, there are more opportunities to sell your products via the Internet than in real life. Although no one has canceled live communication and personal contact with the buyer. To begin with, consider options for sales outside the global network.
This method is more suitable for residents of the capitalcities and regional centers. Especially those where there is a so-called local Arbat - a place where you can sell manual work. Here you can realize the fruits of your decorative and applied creativity, starting with handmade jewelry and ending with all sorts of souvenirs.
More prosaic household goods, such ashome textiles, knitted clothes and accessories, can be sold in urban markets. Another possibility is to hand over your goods to specialized shops selling handmade products.
Pros of real sales - direct access tobuyers. These are people who specifically come to similar places for such goods, as well as casual passers-by, who were tempted by your handmade products.
Cons - you have to spend time on itor money. Time, if you decide to stand behind the counter yourself. Money, if you use the services of a hired seller or you will pay a commission to the owners of a specialized store. Yes, and for a place to trade, most likely, also have to pay.
This method is suitable for almost everyone. The only condition necessary for virtual sales is Internet access. Yes, there are much more opportunities here.
How to sell handmade products via the Internet? There are three possible options: social networks, trading platforms, your own online store. Let us consider each of them in detail.
A very convenient way that has one bignegative - a limited audience of potential buyers. Who can you be interested in with your handmade products? Only their friends in social networks and members of the thematic group. People who purposefully search for such goods on the Internet, use search engines or go to specialized trading platforms. Information about your products, reflected only in social networks, they will not find (only if absolutely by accident!).
A very convenient method that does not require additional cash investments, the target audience, the ability to post information not on one, but on several trading floors.
Here you can create your own account, upload photos of products, add product descriptions. Here are some of these online services where you can sell handmade products:
- Community of Masters
- HandMade Market
- Arts and crafts fair
Own online store
Weight of pluses: the absence of neighbors, competitors, direct communication with customers without intermediaries, access to your site through search engines, etc. All this is possible on one condition - the successful promotion of the site. Therefore, you need to learn at least the basics of optimizing sites or hire specialists for this purpose.
Regardless of which type of sales you prefer in the global network, you need to learn the conditions for successful sales of handmade products:
- Be sure to have a good photo of the product and preferably not one.
- Competent product description. Here you must specify all the "technical" characteristics: size, weight, materials used and techniques. It is also desirable to have a creative description of the product: the more it stands out among other similar products, why it may be needed by a potential buyer.
- Price policy. To the buyer decided to buy your product, it should be interested in price or possible bonuses. For example, offer buyers a discount for self-delivery or when re-purchasing.
Useful tips you will find also in the article How to sell more. Good luck in your creative and commercial activities!