How to make an online store?
In the age of digital technology, the emergenceonline stores was predictable. After all, such a store gives huge advantages to its owner, who does not need to pay for renting premises for a store, and many do not pay taxes on profits. To create a website was absolutely not a problem, but to connect a virtual cash desk for payment and even more so. Hiring a few couriers or delivering yourself is also quite easy. Perhaps in the distant future this kind of shops will supplant ordinary stores that will become too unprofitable.
However, the creation of an online store and its promotion is not very simple for a man who has just started to master this area.
Let's consider in detail how to make an online store yourself and how to promote it.
The purpose of the online store
Online stores are created with one goal -sell as much as possible goods. Therefore, you need to do everything right to attract the right number of customers and stay in the black. This applies to everything - design and functionality of the site, marketing and promotion to the masses, competent delivery and other things.
To bring the store to a good income,it will be necessary to invest and try for development. This will take some time, sometimes, from half a year or more, and also it is necessary to perform certain actions:
- Creation of a site.
- Attaching the payment system.
- Promotion of the site in various ways.
Let's consider each point in detail.
Creating a site for the store
The website of your online store is the face of yourbusiness. People will not use your site if it is made poorly, inaccurately, ugly, inefficient and uncomfortable. Your site should be the best to attract people from other similar stores, which on the Internet are huge everywhere.
Therefore, the most optimal solution is to givebusiness to the professional who is able and can. However, money will be needed for this, but it will be worth it, because a self-described site is always better and more beautiful than a site, which is made with the help of a designer. If the resources are shy, then you can use site designers like Wix.
Such designers on the Internet are sufficientquantity for every taste and price. The essence of the designer is that you can build the site yourself, simply dragging the necessary icons and functions, like in Photoshop and similar programs. And most often the assembly of the site will be free, but you have to pay for the domain name and host.
The name of the site that will be displayed in the addressline, also plays a huge role. It should be catchy and well remembered, and also should not be occupied by anybody else. This will provide you with additional advertising from the people themselves who will mention the site.
Website design should be simple and beautiful. Do not need to enter a huge number of functions, buttons, absurd windows with ads and banners. This will scare off the buyer. A simple, effective and beautiful website is what is needed for success.
Also, you need to attach a payment system to the site, which will be easy to use, add to it all known virtual payment methods for convenience. Usually add to the site Robocass.
Promotion of online store
To keep customers coming to you and buying, in addition to a good site, payment and delivery systems, you need to engage in advertising your business, which only you and your friends know at the beginning.
There are several ways to promote the Internet:
- Use of key queries in the search engine. The essence of this promotion boils down to the fact that your site will be issued by search engines for specific user requests. To do this, you only need to add keywords in the texts on the site, which are often written by users in search engines. You can use the system of Yandex keywords or think for yourself what words will be searched for by users most often by your product.
- Promotion through contextual advertising. You pay on Yandex, Google or other similar services for the fact that advertising about your store will be posted on various sites, from where interested customers can come to you. This requires an investment of funds. Also, advertising is divided into "clicks and impressions."
- Using "Sarafannoe radio." This means that advertising will be conducted through feedback from third-party sites and forums. You can leave advertising messages yourself, or hire a professional freelancer in this field.
- Using trading platforms. The most popular trading platform is Yandex.Market. Using it, you can promote your site. Good reviews about your store, which will leave your customers or a cunning way of yourself or a freelancer, will help to promote your store to the TOP. At other venues, everything is also tied to reviews and advertising.
- You can also use bonus programs, discounts, contests and other things to promote. Everything depends only on your imagination and means. But the main goal is always to increase the profit of the store.
Some details you can read in our article How to open an online store.