How to gather people?
The activity of a businessman is always connected withthe need to sell. For this, we need buyers who would come to the right place at the right time. Therefore it is very important to know how to gather people. The second important point is to collect those people who would have made purchases. And it does not matter whether you sell goods or services. So, let's consider what affects how many and which people will come to you.
For people to come to you, you must firstTo inform them with the invitation to the event. We will clarify that this can be anything. Seminar, training, lecture, creative master class, rally of the action - are services. In the shop, salon, shopping center you will collect people to promote the goods. Placing advertising with an invitation to visit your event will bring you a good response. You can use the placement of the module in a printed publication, a video on television or radio, you can hang an outdoor advertisement - a large banner, posters, leaflets, announcements on boards, etc. Now it's fashionable to hang small banners on apartment houses, on balconies, on large facades that look at busy streets with a lot of passers-by. You can also hire promoters and give out invitation cards on the street. If you are puzzled by the question of how to assemble people, do not lose sight of the fact that the most progressive method of invitation works very well - on various sites on the Internet, now not every day go to the store, but daily users travel to various sites.
The target audience
Come to you can at the event very muchpeople, but no one will dare to part with money because of what you offer to buyers. Therefore, it is important when you think about how to gather people, so that people who are interested in your proposal are gathered. It is important to know what the target audience is. These are the categories of people who are in vital need of your product or service.
Choosing an "expensive" audience
For example, you wanted to conduct a training on the topic"Increase revenue through the Internet." Advertising in the most popular newspaper, which reads the widest layers of the population of your locality, will most likely be ineffective. Let's think, who can need your seminar? These are the heads of enterprises, directors of commercial departments and sales departments, system administrators, site creators and specialists in their promotion. They should receive an invitation to the seminar, but they read little newspapers. It is best to place advertising on specialized sites, send out personal offers by e-mail, create beautiful advertising letters and send by regular mail, if time permits. If you do not have one, you need to use the services of a courier. In such an advertising leaflet it would be good to indicate who has already visited your seminar from respected persons, give their feedback.
Choose a mass audience
Now another situation - you are advertisingtasting new sweet carbonated drinks. Who will be your target audience? Of course, moms with children. So, it is necessary to invite in kindergartens, in recreation parks, or to advertise on the radio, which is heard by wide sections of the population, especially women. Under such a scheme, you can think over a campaign to gather people for any direction of business.